Japan never stops surprising us. Just when you think the JDM fishing world couldn’t get any more creative, Daiwa and Longin team up with two of Japan’s hottest lifestyle fashion brands — gelato pique and emmi — for an absolutely jaw-dropping limited collaboration dropping at the “Sea, Fishing and Fashion Festival” in Onagawa, Miyagi Prefecture on September 27, 2026. 🇯🇵
This isn’t just a collab for the ‘gram. We’re talking functional, fish-catching hardware with serious JDM street cred. Let’s break it all down.
The Event: Sea, Fishing and Fashion Festival in Onagawa 🌊
Event Name: 海と釣りとファッションの祭典 ～ Sea, Fishing and Fashion Festival
Date: Sunday, September 27, 2026
Venues: Three locations across Onagawa Town — Mash Park Onagawa, Onagawa Machinaka Koryu-kan, and Onagawa Port Waterfront
This festival is a full-on celebration of ocean culture, angling, and Japanese street fashion all rolled into one epic day. Think family sales from the Mash Group, limited collab item drops, fresh local seafood, live stage programs, and — for you hardcore anglers — a fishing talk show featuring prominent Japanese fishing personalities including Miho Akimaru and Osamu Sasaki. Big names, big vibes. 🎤
The Star of the Show: Collab Lures That Actually Fish 🐟
Okay, let’s get to what really matters for us tackle nerds — the lures.
Gelato Pique × Daiwa Collab Lures
Based on the proven Daiwa Real Steel 26 and Metom 96, gelato pique’s design team has applied their iconic kawaii aesthetic — think otter face motifs — onto lure bodies that are built to perform. But don’t let the cuteness fool you. These are serious fishing tools.
The key spec that makes these collab lures more than just shelf candy? Double-coat UV paint finish. That’s right — these babies are built with 2x UV coating for enhanced durability and fish-triggering flash in the water. Daiwa’s hardware engineers didn’t compromise the action one bit. This is what Japanese tackle culture does best: making something beautiful AND brutally effective.
Gelato Pique × Longin Collab Lure
If you’re a seabass (シーバス) angler, you already know Longin’s Wakeyboo is a cult-status surface lure with a massive following in Japan. The gelato pique collab version takes that iconic body and wraps it in a limited-edition design that is equal parts adorable and deadly. Big seabass don’t care how cute the lure looks — they’ll crush it anyway. 😤
⚠️ Note: Due to anticipated crowd demand, purchase limits on lures may be enforced on the day. If you’re planning to attend, get there early.
The Apparel Collabs: Fishing Lifestyle Meets High Fashion 👕
Gelato Pique × Daiwa — Roomwear Collection (5 Styles)
This cozy collection features gelato pique’s signature “Pique Bear” character redesigned as an angler enjoying a day of fishing. It’s wholesome, stylish, and surprisingly wearable off the water. The lineup includes:
- DAIWA × GELATO PIQUE Brushed Bear One-Point Pullover (HOMME)
- DAIWA × GELATO PIQUE Brushed Bear One-Point Long Pants (HOMME)
- DAIWA × GELATO PIQUE Bear One-Point T-Shirt (HOMME & KIDS)
- DAIWA × GELATO PIQUE Pullover + Long Pants Set (HOMME)
Perfect for your post-session lounge wear. Honestly, as a tackle guy, even I have to admit this is pretty fire. 🔥
Emmi × Daiwa — Sustainable Eco Collection (6 Styles)
This one is where things get genuinely impressive from an environmental standpoint. Wellness and sustainable lifestyle brand emmi has partnered with Daiwa to create a collection that uses upcycled discarded fishing nets as recycled material. The fishing-inspired original logo design ties it all together beautifully. The lineup:
- DAIWA × emmi Eco Blouson
- DAIWA × emmi Eco Graphic T-Shirt
- DAIWA × emmi Eco Graphic Long T-Shirt (Ladies’ & Mens)
- DAIWA × emmi Eco Nylon Short Pants
- DAIWA × emmi Eco Nylon Sacoche
- DAIWA × emmi Cap
Using 废棄漁網 (haiki gyomo) — discarded fishing nets — as upcycled textile material is a genuinely innovative and responsible move. This is the kind of sustainability-meets-craftsmanship that makes Japanese brands stand apart on the global stage. Mad respect. 🙏
Bonus: Daiwa Young Fishing Club Experience 🎣
Daiwa has been running the Daiwa Young Fishing Club for approximately 50 years — that’s half a century of nurturing the next generation of anglers. At this event, they’re hosting a hands-on fishing experience workshop at the Onagawa Port waterfront, with all gear including rods and life jackets provided. Staff with deep fishing expertise will be on hand to guide even complete beginners. An incredibly wholesome touch to an already stacked event.
The Verdict: Why This Collab Matters to Global JDM Fans 🌏
Look — I’m going to be straight with you. As a professional, I respect what Daiwa and Longin have pulled off here. Merging legitimate fishing performance (double UV coat, proven lure actions) with high-concept Japanese fashion culture is something only the Japanese market could execute with this level of authenticity.
The gelato pique × Longin Wakeyboo and the gelato pique × Daiwa Real Steel / Metom collab lures are going to be instant collector pieces. The moment these hit secondary markets, prices will climb fast. For overseas JDM hunters — this is your signal. 🚨
Where to Buy JDM Gear
Can’t make it to Onagawa on September 27? No stress. eBay remains the single best platform to source authentic, rare, and limited JDM fishing gear directly from Japanese sellers. From collab lures to hard-to-find tackle, Japanese eBay sellers consistently ship worldwide with quality packaging. This is your gateway to the good stuff. 👇
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